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India’s first nationally developed tablet hit the markets on Tuesday. It was rolled out by Bangalore-based EAFT technology. The apps used on the tablet have also been urbanized in Bangalore, India.

The EAFT tablet Marathon, which is Android-based, is set to take on Apple’s iPad. In June, Adobe chief executive officer (CEO) Shantanu Narayen had forecast that Android-based tablets will overtake the iPad.

Marathon comes at a launch price of Rs 26,990. In comparison, the iPad Wi-Fi 16 GB model is priced at Rs 29,500 while the BlackBerry PlayBook is priced at Rs 27,990 for a 16 GB variant. Besides, these are shipped from abroad and have almost no payment from Indian designers and developers apart from some having apps made in India. Marathon’s recollection can be extended to 16 GB. It is targeted at the corporate sector and professionals.

The launch of Marathon comes in the backdrop of the unveiling by Kapil Sibal in June last year of the $35 tablet, aimed at giving a push to computer teaching in the country. The gadget is, however, yet to hit the market.

Tablets are not as much in insist in India as they are in other parts of the world, pointed out Tripathi. “The market in India is not that large and is still growing,” added the Olive Telecom spokesperson. Once the prices of the Made in India tablets drop below the Rs 10,000 mark, the number of buyers is expected to register a marked increase.


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