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Google first launched Google TV in 2010 on Sony television and Logitech set-top boxes. Dubbed Revue, Logitech’s sales didn’t exactly take off. But Google isn’t giving up on the project.

“The initial version of Google TV wasn’t perfect, but initiation it gave us the chance to learn,” Mario Queiroz, vice president of product organization, and Vincent Dureau, director of engineering at Google, wrote in a blog post. “These are still early days, and we’re working hard to move forward with each update.”

Android Power

Queiroz and Dureau say the Google TV interface is much simpler in version 2. A new, customizable home screen aims to help users find their favorite content quickly. Within the “all apps” area users can see shortcuts in much the same way they appear on Android phones and tablets.

“We’ve improved search across the board for content from Live TV, Netflix, YouTube, HBO GO, and more,” Queiroz and Dureau wrote. “But what if you don’t know what to search for? There’s now an app called ‘TV & Movies’ that let’s you easily browse through 80,000 movies and TV episode across cable or satellite, Netflix, Amazon, YouTube and many other sites. If you’ve opted in to recommendation, we can better predict what you want to watch next.”

Google also launch a new YouTube experience specifically built for Google TV. YouTube is also more closely integrated with Google TV search so that consumers can turn virtually any topic into a channel.

“Android developers can now bring existing mobile apps or entirely new ones to TV. Initially, the number of apps won’t be large apps requiring a touch screen, GPS , or telephony won’t show up but 50 developers have seeded the Market with cool and useful apps for the TV,” Queiroz and Dureau said.

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